About Us
Srita Sendirian Berhad, established since 1979, is an importer / distributor specialized in fastening tools, machine tools, pneumatic tools and components, quick-connect couplings and fittings, hoses and tubings, industrial handtools, paint spray guns and other related products. Based in Klang with branch offices in Penang, Johor Bahru, Melaka and over 800 dealers across the country, Srita is well positioned as a reliable and trusted supplier of quality industrial products in Malaysia.
Srita runs a well established distribution network of over 800 dealers spanning the whole of Peninsular Malaysia, Sabah and Sarawak. We believe that a distributed network of dealers catering to each industrial hotspot is the best business model for Malaysia. Complementing the network is our teams of sales personnel whose responsibilities include promoting new products, demonstration of products and services, and collecting feedback on products. Srita works closely with our suppliers to build a positive brand image in Malaysia. This business model has proven successful for all the products we represent. Now with more than 25 years of experience, Srita is the ideal company to represent your products in Malaysia.
We are constantly developing new products to fully utilize our well established sales network. If you are a manufacturer with keen interest to distribute your products in Malaysia, we would be glad to evaluate the Malaysian market potential with you.
Srita Sdn Bhd has over 50 employees, the majority consisting of sales personnel. The sales function is divided into the following divisions:
Machine Tool Division
- Machine Tools, Spares and Accessories.
Tool Division
- Pneumatic and Electric Tools, Consumables and Accessories.
- Driver Bits, Spring Balancers, Hose Reels.
Pneumatic Division
- Couplers, Pneumatic Equipment Components,
- Tubings and Fittings, Air Compressors & Vacuum Pumps.
Hardware Division
- Hi-Cupla, Handtools, Air Dusters, Paint Spray Guns, etc.
We are constantly developing new products to fully utilize our well-established sales network.